Startup Idea: Ads on Auto - Co-founder Wanted

Startup Idea: Ads on Auto

This memory details a startup idea presented in an Instagram Reel, focusing on placing advertisements on auto-rickshaws and similar vehicles.

Core Concept:

• Develop a prototype for a 10-inch screen that can be mounted on vehicles like Ola, Rapido, and Uber.
• The screen will display hyper-localized ads targeted at startups and emerging brands.

Business Model:

• Charge brands ₹75 per hour for ad placement.

Pilot Project & Investment:

• Pilot with 20 autos.
• Initial Investment: ₹50,000 (for screens) + ₹30,000 (extra charges, registration, bonuses) = ₹80,000 total.

Revenue Projections (First Month):

• Assumptions:
  • Auto runs for 12 hours per day.
  • Total ad hours: 7200 hours (20 autos * 12 hours/day * 30 days).
• Maximum Potential Revenue: 7200 hours * ₹75/hour = ₹5,40,000.
• Conservative Revenue (20% of max): ₹5,40,000 * 0.20 = ₹1,08,000.
• Conservative Profit (First Month): ₹1,08,000 (revenue) - ₹80,000 (investment) = ₹28,000.

Founder's Need:

• The founder is seeking a co-founder.
• Current Status: The founder has solved the tech and hardware aspects.
• Required Co-founder Skills: Expertise in product management, marketing, and client communication.

Call to Action:

• Interested individuals are encouraged to comment "Interested" on the original post.
• The founder will then share contact details for potential collaboration.

Key Details from Scraped Data:

• URL: https://www.instagram.com/reel/Db6MEbvsAl3/
• Video Duration: 80.688 seconds
• Video Views: 488 (approximate, based on videoViewCount)
• Video Plays: 1355 (approximate, based on videoPlayCount)
• Owner: @ajax6.4 (Ajax)
• First Comment: "Intrested" by @_tejaskorde (timestamp: 2026-08-11T18:18:49.000Z)
• Other Comments: Several users commented "Interested".
• Audio: "Aasman Ko Chukar" by Daler Mehndi, Hrishikesh, Neuman, Franco, Shazneen Arethna, Samantha, Sunayana, Tapas Relia.